Humans have a natural inclination to be surrounded by nature. Yet, we spend one-third of our life working in a closed in office. Spending so many of your working hours inside an office may be necessary, but it can also be detrimental to our health and happiness. Over half of our workforce is unhappy at work – affecting productivity and profitability.
Considering this, it makes sense that there are entire fields of study dedicated to adjusting work environments to reduce their negative effects. However, implementing these changes can be expensive, taking up resources, and time. Flowers have been proven to be an affordable, timely, and effective way to tackle these issues right now. Let’s find out how.
#1 Floral Arrangements Amplify Your Brand
Different flowers and arrangements can be used strategically to accentuate your brand. Using colour, trends, symbolism, and other design elements, you can ensure your clients are immediately immersed in your brand and its essence. They will form associations between your brand and the carefully tailored message sent by your unique choice of floral arrangements. For instance, a local healthcare brand will benefit greatly from beautiful, medicinal, native arrangements.
This creative use of symbolism, nature, and colour will also make your brand stand out from the rest, giving it a competitive edge. Flowers will help your customers connect with your brand through emotional appeal. The colours and smells will evoke feelings, memories, and grab their attention. This will make your brand more memorable, expanding the conversation around it.
#2 Flowers Suppress Stress
Stress is the main culprit for an unhealthy, and ultimately unhappy, workforce. With job stress directly costing employers billions every year, stress reduction tactics have become top priority. Using flowers is a strategy that require minimal effort while still creating meaningful effects.
Flowers in the workplace act as stress-reducing environmental exposure. Adding pleasing aromas and visions of nature to the office can cause a statistically significant reduction in daily stress levels, promoting better overall health of your employees. Studies have shown flowers lead to increased positive mood, compassion, and creativity!
#3 Blossoms Boost Productivity
Strategically placing a couple of beautiful floral arrangements and potted plants where they will be seen can improve the productivity of an entire workplace. This tactic has even been used in testing environments to increase scores! Another study found that ensuring contact with nature throughout a corporate space increases employees’ innovative thinking, creativity, problem-solving, and even energy levels! It also reduces anxiety and improves employees’ overall moods. All these benefits converge to form a much more engaged, productive workforce.
Now that you have seen the evidence, the next step is to choose the corporate flowers and arrangements best suited to your brand’s identity and workspace. Each choice sends a different message, so collaborate with a specialist florist, Moss N Stone can cater to the unique needs of your business. Contact us at Moss N Stone today!